When selecting products, aerial work platform rental companies need to consider market demand, equipment performance, cost-effectiveness, and operational maintenance capabilities. Below is a systematic selection strategy to help rental companies build a highly profitable product portfolio.
1. Demand Analysis and Market Positioning
Customer Types
Require articulated boom lifts (obstacle clearance) and spider lifts (complex terrain) for high flexibility.
Prefer truck-mounted (quick response) and towable (multi-point operations).
Mainly scissor lifts (e.g., mall renovations, warehouse maintenance).
Need high-load platforms (e.g., power inspections, petrochemical industry).
Regional Characteristics:
High demand for electric equipment (environmental policies limit fuel-powered machines).
Cost-effectiveness prioritized, domestic scissor lifts and towable units more popular.
Mountainous/field operations require spider lifts or off-road scissor lifts.
2. Equipment Selection Strategy
Recommended Type: Electric Scissor Lifts
Advantages: - Stable rental demand;
- Low maintenance costs (electric drive, no fuel consumption);
- Wide applicability (indoor and outdoor use).
Recommended Types: - Boom Lifts
Outdoor site essential, high rental price
Suitable for 20-30m heights, covers 80% of outdoor scenarios.
- Spider Lifts
High premium in narrow spaces (e.g., subways, theaters）.
Recommended Types: - Truck-Mounted Platforms
Dedicated to municipal emergency repairs, low rental frequency but high per-customer price.
- Mast Lifts
Ultra-lightweight indoor tasks (e.g., supermarket shelf maintenance), suitable for small clients.
Key Actions:
- Precisely match regional market demand;
- Strictly control equipment failure rates (affects customer retention);
- Build a rapid-response service network (maintenance + transport).
Ultimate Goal: Cover maximum demand with minimal inventory, achieving equipment utilization >70%.
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